If you're a business and new to the game, listen up:
evergreen content is your new best friend.
It's the secret sauce to attracting organic traffic, building your brand, and winning the hearts of your audience. So, what exactly is evergreen content, you ask?
It's the content that never dies, the content that remains relevant and valuable for years to come. Unlike trendy topics and breaking news, evergreen content is timeless!!
Now, let's talk about the juicy stuff - what makes evergreen content so great? Well, for starters, it can be reused and repurposed in so many ways!
Think about it: you can turn a blog post into a video, an infographic, a podcast, a social media post - the possibilities are endless. Evergreen content is the gift that keeps on giving.
So, what type of content is evergreen, you might wonder?
Let’s break it down for you:
1. How-To Guides
Guides that teach your audience how to do something related to your business or industry will always be relevant. Whether it's a makeup tutorial, a recipe, or a step-by-step guide to building a website, people will always be searching for how-to content.
2. Frequently Asked Questions (FAQs)
Answering your audience's burning questions in a clear and concise way is always helpful. FAQs can provide valuable information and help them make informed decisions about your products or services.
3. Resource Lists
People love lists, and they love finding resources related to your business or industry even more. Share your favorite tools, books, podcasts, or apps - you name it.
4. Glossaries
Define industry-specific terms for your audience to create a valuable resource that can also attract organic traffic through search engines.
5. Case Studies
Nothing beats a good old-fashioned success story. Case studies can provide insights into how your products or services have helped real customers, and they can remain relevant for years.
But wait, there's more!
Not all content is created equal, and not all content is evergreen.
Here's a list of content types that have a limited shelf life and are NOT evergreen:
1. News
As we all know, news articles and updates are time-sensitive and quickly become irrelevant. They are great for providing current information, but they are not evergreen.
2. Trends
The latest fads come and go, and so does content related to them. Trends are popular for a short period of time and quickly become outdated.
3. Events
Content related to specific events, such as conferences or festivals, is not evergreen because the event only happens once or annually.
4. Holidays
Content related to specific holidays, such as Christmas or Halloween, is only relevant during a specific time period.
5. Product Launches
Content related to new product launches is only relevant for a short period of time, until the product is replaced by a newer version.
Now, let's get to the good stuff:
How to create evergreen content that rocks.
Here's a beginner's guide to help you out:
1. Choose Topics That Inspire You
First and foremost, creating evergreen content should be a fun and inspiring process. Therefore, it is important to choose topics that truly interest you and your audience.
What questions do they ask you most often? What would you like to know more about? What topics in your industry are frequently misunderstood or overlooked? Answering these questions can help you determine what evergreen content to create.
2. Conduct Extensive Research
Once you've chosen your topic, it's time to do some research. Read books, blogs, and articles, and gather as much information as you can. Take notes, and organise your research so you can easily reference it later. This will help you create comprehensive and informative content that your audience will find valuable.
3. Make it Visually Appealing
Not all evergreen content has to be text-based. Visual content such as infographics, videos, and images can be just as effective, if not more so, in conveying your message. Adding visual elements can also break up lengthy content, making it more digestible for your audience.
4. Keep it Organised + Easily Accessible
When creating evergreen content, it's important to structure it in a way that makes it easy to read and navigate. Use headers, bullet points, and lists to break up your content into bite-sized chunks. This will make it easier for your audience to find the information they need and keep them engaged throughout the piece.
5. Optimise for Search Engines
To ensure your evergreen content is discoverable, it's important to optimise it for search engines. Use relevant keywords, meta descriptions, and title tags to make it easier for people to find your content online. This can help attract organic traffic to your website and ensure your content reaches your target audience.
6. Keep it Up to Date
Even evergreen content can become outdated over time. To ensure your content remains relevant, it's important to update it periodically. This can be as simple as adding a few new points or statistics or as extensive as a complete overhaul. Regularly updating your content not only keeps it fresh but also signals to search engines that it is still relevant and valuable.
7. Promote, Promote, Promote
Don't forget to promote your evergreen content. Share it on your social media channels, email newsletters, and other marketing channels to increase its visibility and reach. The more people that see your content, the more likely it is to be shared and linked to, increasing its value and importance in the eyes of search engines.
8. Have Fun With it!
Finally, remember that creating evergreen content can and should be enjoyable. Don't be afraid to inject some personality and humor into your content, as long as it's appropriate for your brand and audience. By having fun with your content, you'll be more motivated to create it and your audience will be more engaged with it.
So there you have it, a beginner's guide to creating evergreen content that's both informative and fun!
Remember, creating evergreen content requires time, effort, and a deep understanding of your target market!
By following these tips, you'll be well on your way to creating content that resonates with your audience and remains valuable for years to come.
If you need help creating evergreen content or developing a content strategy for your business, don't hesitate to reach out to TwoSix10. Our remote content team can help you create killer evergreen content that drives results and engagement. Contact us today to learn more!
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