Fellow small business owners, personal brands, agencies, and start-ups…
If you're reading this, it means you're probably on the lookout for new ways to spice up your content and impress your audience.
Well, look no further because video content is the way to go!
But the big question is, should you go long or go short?
Let's dive into the pros and cons of each approach and help you make the right decision for your business:
Long Form -
Long-form videos are like a marathon - they require endurance and determination, but the rewards are worth it. These videos are like a deep-dive into a topic, providing an opportunity to keep your audience engaged for a longer period.
You can spill all the juicy details and add value to your audience, establishing yourself as an expert in your industry. You'll build trust and authority with your viewers, and the search engines will love you for it too, as long-form videos tend to rank higher in search results.
But be warned, creating long-form videos is no easy feat. It takes time, planning, and a ton of resources, but the payoff can be huge. Plus, who doesn't love a good challenge?
Short Form -
On the other hand, short-form videos are like a sprint - quick, easy, and always ready to go. These bite-sized nuggets are perfect for capturing attention and keeping your audience engaged.
They're cost-effective, easy to produce, and can be shared on social media platforms with ease. Plus, they're perfect for mobile users who are always on the go.
However, they may not provide as much value or establish your authority as effectively as long-form videos. They're like the quick snack before the main course - satisfying but not filling.
So, what's the solution?
Why not have the best of both worlds?
That's right, a combination of both long-form and short-form videos is the way to go. Think of it like a gourmet meal - the appetiser to entice and tease your audience, and the main course to satisfy and impress them.
Use short-form videos to grab attention and increase engagement, and long-form videos to provide in-depth information and establish your authority. By combining both approaches, you can create a comprehensive video content strategy that engages your audience, establishes your authority, and increases your reach.
So there you have it - a breakdown of long-form vs. short-form videos.
It's up to you to decide which approach is right for your brand, but remember, variety is the spice of life. Don't be afraid to mix things up and have some fun with your video content!
Don't let the decision of creating long-form OR short-form video content hold you back.
At TwoSix10, we're an agency that cares, we specialise in crafting compelling video content that resonates with your audience and delivers results. Contact us today to discuss your video content needs and how we can help you create a video content strategy that takes your brand to the next level.
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